SHRM Expo Observations 2025

It had been a while since our Founder and President, Brenan German, had been to SHRM -- or any large conference, for that matter. He worried he'd be a little "out of shape," but he dusted off his business shoes, pulled out the business cards and spent a day working the expo floor at SHRM San Diego.

We're happy to announce Brenan survived to tell the tale, and you can read it now in his blog:

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Thoughts on "How PepsiCo moves past AI pilot purgatory"

HR leaders: The use of AI within businesses has increased significantly, but for most organizations, the ability to track its ROI has been difficult. Aside from time saved completing tasks, the actual measured time savings and financial benefits have been elusive. With the evolution into Agentic AI, some organizations, like PepsiCo, are taking a more methodical approach.

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Does AI adoption call for a change in human behavior?

HR Leaders, I want to share a "wake up" moment recently highlighted in the news. It was reported that a recent graduate of UCLA, while sitting in the commencement ceremony, held up his laptop for the camera and showed the ChatGPT prompts he used to complete his final project to earn his degree.

Why does this matter? Everything we hold in principle about adult learning and development is rapidly changing. This includes all of your employees and how they do their jobs.

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What is the Key to Upskilling? Mentoring!

How do you build a culture where employees want to stay and grow? Start with mentorship.

In our latest blog, Technologent CEO Tammy Cooper shares the journey of launching a powerful mentorship program that’s done more than upskill employees—it’s created real connection, fostered career paths, and become a game-changer for retention and engagement.

From a small pilot to a company-wide initiative, Tammy’s story is a blueprint for any HR leader looking to elevate culture, strengthen internal networks, and build a future-ready workforce.    

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The Power Of Purpose

I frequently meet with HR and talent acquisition leaders across a spectrum of company sizes and industries. What I am observing in the job market is the realization of a multi-generational workforce. It is a fascinating study in sociology that validates much of the science of generational studies and the differences between generations.

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Organizational Resilience – Buzzword or Competitive Strategy? 

Building Resilient Organizations: A Conversation with Lamya Alaoui

Organizational resilience is about more than just surviving during hard times, it's about flourishing in the face of adversity, transforming challenges into opportunities and carving out a path to enduring success. This perspective, shared by Lamya Alaoui, a multifaceted executive with extensive experience leading organizational transformation, was the inspiration for lively conversation with Brenan German of Bright Talent. Together they explored perspectives on how organizations can build resilience and how HR leaders can make the business case to C-level execs for investing in organizational resilience as a competitive strategy.    

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Pay transparency – for better or for worse?

How to build a pay transparency foundation and integrate it into your culture. 

While we’d be excused for thinking terms like “gender-wage gap”, “pay gap”, “equal pay” and “glass ceiling” are modern concepts – focused on the disparate treatment women and historically under-represented groups experience in the workplace – political activism focused on addressing these inequities date back to at least the 1860’s.

Read the Q&A with Michael Kestenbaum, Managing Director with Gallagher’s Executive Compensation practice to learn some best practices for developing, implementing and managing pay transparency in an organization.     

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Challenged to Get HR Budget Approved? Let’s talk to the CFO

Budgeting. For HR leaders it’s a time of hope and, too often, frustration. Learning to speak the right language and building an ongoing relationship with your organization’s finance leaders can pave the way to HR budgeting success. We sat down with a veteran CFO to find out more. 

Read the Q&A with Michael Rodriguez, Clinical Assistant Professor of Accounting at Baylor University, Business Advisor, and former CFO for organizations such as Magnolia and Clarient (a GE Healthcare company) to learn some best practices. 

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Want To Win The Fierce Competition For Talent? Live Up To Your Marketing

Highlighting company values in candidate marketing is a great strategy, but candidate experience must live up to them.
Employees are changing jobs at a greater clip than ever before. In an effort to stand out in recruiting, it’s smart to lean into your company values when marketing job openings. But if candidate experiences – and subsequent employee experiences – don’t live up to those values, you’ll lose the best candidates and your employer brand will suffer.

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IN THE MEDIABrenan German